Rides : Gaming - Jeep Wrangler Call of Duty: Modern Warfare Limited Edition launched

The North American based automotive giant Chrysler has recently launched a new limited edition of the Jeep Wrangler, named Call of Duty: Modern Warfare, in an estimated 10 million USD ad campaign for the model, being also the second consecutive year when Jeep has signed a partnership with Activision on product placement in a video game (Call of Duty, Black Ops).

“Well, a Jeep certainly isn’t an impulse purchase. But the extremely hardcore video gamers are a curious bunch. For me, personally, I wouldn’t want any video game stuff on my car. But some retailers just mistakenly released (Call of Duty: Modern Warfare 3) by accident and some people were able to buy it early, and those discs are being resold on Ebay for $1.700. That’s $1.700 just to play it a few days earlier than anybody else. So, yeah, I could see some of the video game fans buying one of these new Jeeps just for the marking”, said the editor-in-chief of San Francisco-based Game Developer magazine, Brandon Sheffield.

According to the car manufacturer, the two-door Call of Duty special edition Wrangler has a suggested retail price of $36.495 but Jeep or Chrysler didn’t officially announce any details on the engine range, performance or “goodies” found on the new model.

Rides : Jeep Wrangler power folding top kit debuts at SEMA

Considering how long the Jeep Wrangler has been in production, we're surprised that nobody thought of this sooner. The Jeep enthusiasts at Omix-Ada Inc. have designed what they're calling the world's first power folding soft top kit for the beloved Wrangler, which can be fitted to any 2007-2012 model year four-door model. (The company says a kit for the two-door Wrangler is expected to arrive later in 2012.)

The Rugged Ridge package comes complete with a vinyl top, power top frame, hydraulics, wiring harness and installation pack, and the top itself includes a zip-out, removable, tinted rear window. Omix-Ada says the whole kit comes ready to install with "no fuss or mess."

We can't help but notice that the top looks sort of flimsy during operation, but nevertheless, it's a neat aftermarket tweak to one of the most iconic off-roaders ever to grace our roads (and trails). We're not sure how well the hardcore purists will receive something like this, but there are plenty of people buying four-door Wranglers as lifestyle vehicles, too. Check out a pair of videos after the jump showing the power folding top in action, along with Omix-Ada's press release.

Press Release

First Power Top For Jeep Wrangler Debuts at SEMA

No more struggling to get your soft top up when the occasional thunderstorm catches you off guard. Our patent pending design allows the top to be lowered or raised in just seconds with the simple push of a button. The Power Top Kit fits all 2007-2012 4-Door Wranglers and comes complete with sailcloth vinyl top, power top frame, hydraulics, wiring harness and installation packet.

The top is crafted from premium Sailcloth vinyl and includes a removable zip-out, DOT approved, tinted rear window. The motor and hydraulic cylinders come preassembled and prebled, so they are ready to install with no fuss or mess! The Power Top folds nicely and still allows for full use and access of the cargo area.

The Rugged Ridge Power Top designed by Jeep enthusiasts at Omix-Ada Inc. and previewed earlier this year to rave reviews at the "Jeep Beach" event in Florida. The Power Top for 4-Door Wrangler models is available now for orders, and the 2-Door Wrangler model is planned for later in 2012.