Rides : New Fiat 500 Jennifer Lopez commercial released

After Fiat has presented almost a month ago its new commercial for the 500 Cabrio where Jennifer Lopez had the main role and the footage had shown men going crazy for her, the Italian automaker has released a second video where the small vehicle is telling a simple and inspiring story.

“We watch as she leaves Manhattan and makes her way back to the Bronx, where she grew up and continues to be inspired by. The commercial tells the story of how the simple elements of our upbringing can help explain who we are, where we’re going and server as a source of inspiration to achieve our goals in life. That drive and determination is the common thread that is shared with the Fiat brand and our philosophy that ‘Life is Best When Driven’,” said the Fiat boss Olivier Francois.

As a part of her first collaboration with the Italian automaker, Jennifer Lopez has used the footage of the Fiat 500 commercial in her music video, Papi.

Music Video : Jennifer Lopez - Papi

Jennifer Lopez to Appear in Fiat 500 Ads

FIAT is making moves by collaborating with actress, entertainer, philanthropist and entrepreneur Jennifer Lopez.

As part of the collaboration, Lopez features the Fiat 500 Cabrio in her music video, Papi. Lopez also will appear in commercials for the Fiat 500 which will debut later this year.

“Like the FIAT consumer, Jennifer Lopez sees the world as her canvas and is not afraid to express herself; she is continuously drawn to projects that are authentic and real,” said Olivier Francois, Chief Marketing Officer, Chrysler Group LLC.

“Jennifer fits perfectly with the brand not because of who she is but because of what she is – authentic, passionate, modern and a fighter determined to stand out from the rest. As you look at her career path, she embodies the FIAT philosophy, ‘Life is Best When Driven.’”

Like the first clip she tweeted last month, the video shows more footage of men going crazy for J. Lo, literally falling at her feet and jumping to catch a glimpse of her. As the singer casually walks down the street, drivers lose control over their vehicles, riots are incited and chaos ensues.

Have a look at the new ad for the 2012 Fiat 500c below: