The North American based automotive giant Chrysler has recently launched a new limited edition of the Jeep Wrangler, named Call of Duty: Modern Warfare, in an estimated 10 million USD ad campaign for the model, being also the second consecutive year when Jeep has signed a partnership with Activision on product placement in a video game (Call of Duty, Black Ops).
“Well, a Jeep certainly isn’t an impulse purchase. But the extremely hardcore video gamers are a curious bunch. For me, personally, I wouldn’t want any video game stuff on my car. But some retailers just mistakenly released (Call of Duty: Modern Warfare 3) by accident and some people were able to buy it early, and those discs are being resold on Ebay for $1.700. That’s $1.700 just to play it a few days earlier than anybody else. So, yeah, I could see some of the video game fans buying one of these new Jeeps just for the marking”, said the editor-in-chief of San Francisco-based Game Developer magazine, Brandon Sheffield.According to the car manufacturer, the two-door Call of Duty special edition Wrangler has a suggested retail price of $36.495 but Jeep or Chrysler didn’t officially announce any details on the engine range, performance or “goodies” found on the new model.
