Coonass, or Coon-ass, is used in reference to a person of Cajun ethnicity. Many consider it an insult but others consider it a compliment or badge of honor. Although many Cajuns use the word in regard to themselves, other Cajuns view the term as an ethnic slur against the Cajun people, especially when used by non-Cajuns. Socioeconomic factors appear to influence how Cajuns are likely to view the term: working-class Cajuns tend to regard the word "coonass" as a badge of ethnic pride; whereas middle- and upper-class Cajuns are more likely to regard the term as insulting or degrading, even when used by fellow Cajuns in reference to themselves. (In Sociolinguistics, this type of behavior is termed covert prestige.) Despite an effort by Cajun activists to stamp out the term, it can be found on T-shirts, hats, and bumper stickers throughout Acadiana, the 22-parish Cajun homeland in south Louisiana.
