Thursday, March 10, 2011

Watch of the Week: TAG Heuer Formula 1



The Formula 1 Chronograph Watch from TAG Heuer embodies the exuberant, daring spirit of high-speed racing. This sporty accessory features a stainless steel case and bracelet, unidirectional titanium bezel, scratch-resistant sapphire crystal, and luminous hands and hour markers on the bright silver dial. The Formula 1 boasts the precision of Swiss quartz movement and is water resistant to 660 feet. TAG Heuer traces its roots to the small Swiss village of St-Imier where, in 1860, a watchmaker named
 Edouard Heuer opened his first shop. His vision was to create remarkable timepieces that pushed the envelope of innovation and precision. The company’s reputation grew, and Heuer’s first patent for a chronograph mechanism in 1882 was followed by a long list of achievements: the first stopwatch accurate to 1/100 of a second, the first dashboard stopwatch for race cars, the first miniature electronic timekeeping device accurate to 1/1000th of a second, and the first automatic movement with a microrotor, to name just a few. Over the years, Heuer’s reputation for gold-standard precision earned the company the privilege of providing official timing services for a number of world-class competitive sporting events, including the Olympic Games, the FIS Ski World Cup, and the FIA Formula 1 World Championships.